there's something in the water

Thanks to Jo at work for sending this cool animation round for V Water. I guess this product is new to the UK but I'm definitely used to it from my travels to the US. It is a nice product in itself but the way this is being marketed in the UK is quite interesting. They are going for that low-res hand drawn approach that is so popular these days. The cartoon style is playful, almost child-like. The story is fun. It is a good way to present V water as the product itself is basically water with a few extras thrown in. Tapping into the energy drink market would have been the easiest option but they are aiming towards a market who wants to try something new and different.