I was delighted to see some new Gondry work in a medium that he is really well suited to: the advertisment. Showing here with an ad for Motorola. Gondry is the king of the lo-fi look. In his last movie The Science of Sleep there were several dream sequences where the city seems to be made of cardboard. He is obviously exploring this a little further here. I absolutely love the way he explores the features of the new phone by imagining it as a real world entity complete with people inside operating the various functions. Gondry loves the surreal but he is never over-indulgent. Always charming and forever creating a tangible and enticing world to explore. His new movie Be Kind Rewind is out soon.
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