ps3 off

Utterly creepy: sci-fi horror. It draws on a scene from Trainspotting where the baby crawls along the ceiling. This ad also channels much of 2001 with the PS3 standing as an obelisk that sparks evolution into the doll by breathing life into it. The PS3 then uploads it's imagery and interactivity into the animate doll sparking emotion in it. The ad ends with the baby seemingly lifting the unit up with the power of it's mind, all this whilst taking place within a starkly-lit, white room. The parallels to 2001 continue right at the end of the ad as the baby's reflection is seen in the black facia of the PS3. Links to the obelisk scene from 2001 here and the end sequence here.

This ad is genius although a little inaccessible to most. I would definitely go a different route for promoting this product given the PS3's spate of bad press of late (late being the operative word here).