Ok I don't watch TV very often so I do end up missing out on these brilliant ad campaigns. Thank gods for youtube is all I say. BMW here with their "See how it feels" campaign. This is fracking gorgeous stuff. Watch and enjoy. Created by the guys over at Wanted Films it features a reworking of Beethoven's 9th Symphony produced by UNKLE. The gorgeous lighting effects are created Matrix style using a lighting rig mounted with time delayed cameras. The results are smart. This really is HOW to sell a car. By giving a notion of experience.
Oh and if you don't get my two Battlestar Gallactica references then you NEED to start watching this show (best thing on tele - via downloads in case you were wondering).
Friday, February 09, 2007
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