adidas us

So Adidas have got themselves a 3D foot scanner in their brand new store along the Champs Elysses. This is a good idea but is quite limited and fairly gimmicky in it's execution. Presumably you have to wait your turn before using the scanner and once you leave the store what good is it going to do you? I propose something a lot more radical. Why don't your high street stores invest in a full body scanner. You could start it out at your flag ship stores as a gimmick but could roll it out to other places once the idea catches on. What this would do is scan your entire body and calculate your exact measurements (shoe included). It would then create an avatar for you that you could access online. That way whenever you wanted to do some online shopping it would know what would fit you and make recommendations for you. Online shopping would actually become practical when buying clothes. The online avatar you create would look like you and would show exactly how these clothes would look on you. You could see what colours work for your skin tones etc. You could also see what your clothes would look like in different environments and surroundings. As your body shape changes you could alter the dimensions or simply get rescanned. You could store all your exact measurements on your phone and then use RFID technology to let the shops you go in know what size you are and let you know what will fit you for each garment.