auditricity

I quite like this ad in terms how it has been made. It is dynamic which I love (basically animations of this sort fall into two camps.... timelined and dynamic, where a timeline animation will always look the same). It seems to have been made by having three movie clips that react to where the mouse cursor is and stretch to meet that point from original points on the car. Nicely done. From an actual ad point of view does it actually get across its message? Well its not bad. A pretty good idea. And with all ads of this size simplicity is key. Check the ad out here