Interactive Shopfront

I really love this ingenious way to showcase your wares in a shop window seen here for New York Fashion Week for Elle MacPherson Intimates. Devised by Human Locator this is a great way to generate interest in a shop display as it encourages people to explore the window at their leisure and spend more time there than they necessarily would. Adding a level of interaction like this breaks the mold and reminded me of this banner of the day over at bannerblog. Exploration with your mouse to mimic your finger movement is the same in this banner as waving your hands by the window to see what is underneath. This really appeals to our inherent nature to be nosy and explore.