why i love lego

Created by Blattner Brunner, USA, this print campaign highlights why so many people LOVE lego. Because it encourages you to use your imagination. And if this isn't an inspiration to kids around the world (and adults alike) I don't know what is. This campaign went on to win the Cannes Grand Prix Prize and well deserved it was. It just goes to show...simple ideas can have a huge impact.