Welcome to the world of the shotcode. This is the revolution of the barcode as we find a new way to grab information from our static world. So the concept is this: a shotcode can be placed on any printed ad or screen and the user can take a picture of this code with their camera phone and through a piece of software can identify the hidden URL and take the user to exclusive online content. So each shotcode represents a unique URL and could in fact be the location of your homepage, which was the case for this girl who had her shotcode tattooed on her neck. Extreme? Well yes considering the URL didn't work properly. Oops. But this technology could end up being quite useful commercially although I doubt people will be quick to download the correct software for their phone (better if it comes pre-installed). The existing technology used in these kind of content delivering print ads relies on bluetooth technology but this does involve extra, and often expensive, tech. Shotcode does not. And this will be appealing to the business world. We'll see what the uptake of this is like.Sunday, April 22, 2007
shotcode
Welcome to the world of the shotcode. This is the revolution of the barcode as we find a new way to grab information from our static world. So the concept is this: a shotcode can be placed on any printed ad or screen and the user can take a picture of this code with their camera phone and through a piece of software can identify the hidden URL and take the user to exclusive online content. So each shotcode represents a unique URL and could in fact be the location of your homepage, which was the case for this girl who had her shotcode tattooed on her neck. Extreme? Well yes considering the URL didn't work properly. Oops. But this technology could end up being quite useful commercially although I doubt people will be quick to download the correct software for their phone (better if it comes pre-installed). The existing technology used in these kind of content delivering print ads relies on bluetooth technology but this does involve extra, and often expensive, tech. Shotcode does not. And this will be appealing to the business world. We'll see what the uptake of this is like.
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4 comments:
Is technically this a way to track you on thr web?
No this is more user determined. It will be up to the person whether or not to scan these codes and get to the URL or download the content. However, no doubt the corporations will track how many people visit these shotcode enabled sites as they do with all other web stats.
Hi,
If you are interested to know about Qode, please see Mr. Jeff Mould’s blog.
He’s the President and CEO of Announce Mobile.
http://blog.announcemobile.com/
My favorite blog posts:
Why Qode?
http://blog.announcemobile.com/2007/04/17/why-qode/
2D codes…again
http://blog.announcemobile.com/2007/04/19/2d-codesagain/
Qode - an indepth look at the technology
http://blog.announcemobile.com/2007/04/21/qode-an-indepth-look-at-the-technology/
Why Qode is valuable to Hip2D?
http://blog.announcemobile.com/2007/04/22/why-qode-is-valuable-to-hip2d/
qode is a mobile barcode solution from Fort Myers, FL based Neomedia Technologies.
Effectively making virtually everything "clickable", Mobile codes are positioned to become the definitive standard of Web 3.0.
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