I am finally getting around to reviewing this awesome piece of work by Glue London for the Royal Navy entitled get the message. It's just a really nice execution and great use of flash video. So aiming itself squarely at teens and mostly boys at that, this site invites a user to create a video postcard for a friend by selecting from a preset list of 6 videos each depicting a different Royal Navy inspirational scene. Once selected you get to pick your friend's name from another set of presets (this won't work if your friend has an obscure name). And then you get to type in a message limited to a fixed character length. The video is rendered and you can see the results in the link at the bottom of this post. Even more powerful is the ability to send it to your phone. This is a really cool feature and the results incredible. I urge you to try it. What is really cool is that the audio speaks the person's name (hence the presets) and also dynamically displays the message written. The area the message is written is on a loop of video that has camera shake for added drama. The text field follows the movement of the camera shake which is really nice. I'm guessing this is done in flash but I suspect some heavy back end work is going on as well. Any ideas on how this is achieved would be greatly appreciated....Check out my video here.
1 comment:
That is a very clever advertising feature. Too bad if your name is Agamendon, you can't join.
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