montana meth project

This series of anti-crystal meth ads from Montana really hit home. The dichotomy between what is being said and what is being watched is really effective. Crystal meth is one of the most harmful drugs out there and is seriously ruining the lives of some young people out there. This campaign is hopefully going toward stopping some of that harm. My only real worry is that this ad is preaching to the converted. It seems that possibly this set of ads is talking to parents and kids to show them how badly drugs can mess up their lives, it is not actually talking to the kids who are currently using. However, if the message reaches just a few of those kids who may be tempted then it is a success.