gondry for hp

Oh I love Michel Gondry and he loves experimenting with film as is shown in this nice ad for HP photosmart printers. It reminds me of that great HP ad "out of the picture" of which I can only find the dutch version (below). It's that one with the picture frames going over the guys head. A simple effect to do in After Effects but effective none-the-less. It is kinda cool for HP to align themselves with all these trendy people as they have done for this campaign with famous singers and snow boarders also in the line up. They want to show a variety of ways their product can be used to invent. The Gondry ad just shows again how this eccentric French man thinks and dreams and how this is all realised into something tangible. Nice....