a rhythm of lines

It's out! The rhythm of lines microsite is finally live thanks to a LOT of hard work by the boys. This is what I was telling you to look out for after the TV ad I blogged about before. This is really cutting edge Flash work here utilizing some nifty papervision-esque 3D techniques and the speed of the Flash 9 player. Vorsprung Durch Technik this really is. You create your own rhythm of lines with this flash app to create a sculpture of ribbons that exists in a 3D space. Don't forget to enter your creation into the competition because Audi will choose the best designs to be printed out and sent to you. The way I understand this working is that you essentially have a 3 dimensional sky box which is fairly vast. The centre of the box draws you into it so you can never actually reach the edge. The ribbons are drawn dynamically based on the x,y,z co-ordinates generated by the mouse movement. The car models are created by using the co-ordinates generated in a 3D package such as Maya and then having that model outputed via an app called Collada to create an XML file that contains the co-ordinate information needed to draw that shape. Enjoy!

rhythm of lines

So this is the latest Audi A5 car ad from BBH. This is a really nice idea but sadly the execution is a little lacking I feel. What I like about this ad is the movement of the lines to the music. It feels like ribbon floating through space. The lines that make up various sides of the car form freely, if a little obviously, to the flow of the music. I am not sure of the use of colours here though. A rough, early cut I saw of this ad had the ribbons purely in red, a deep red, which seemed to work a bit better. Also the end resolve of the ribbons into text just doesn't work for me. It looks lazy and childlike. And if you see the full version of the ad (at least the full UK version) over at the Audi site you will see that the ad ends on the car. Yes an actual photograph of the car, thus nullifying all the previous work of the ad. A car company like Audi should be confident enough in their brand by now that they need not show the car at all (see BMW) in their ads. The decision to have the car at the end is poor in my mind. This ad should serve to generate curiosity and interest in their product.

Watch this space for the imminent release of the gt microsite for the A5. From what I have seen and heard it is going to be awesome.

auditricity

I quite like this ad in terms how it has been made. It is dynamic which I love (basically animations of this sort fall into two camps.... timelined and dynamic, where a timeline animation will always look the same). It seems to have been made by having three movie clips that react to where the mouse cursor is and stretch to meet that point from original points on the car. Nicely done. From an actual ad point of view does it actually get across its message? Well its not bad. A pretty good idea. And with all ads of this size simplicity is key. Check the ad out here

win a trip to space

This has to be the best competition in the world EVER. Win a trip to space. Yes please. Audi in association with the New Scientist have come up with this competition to fly a lucky winner up into space in the shuttle on the back of a plane. At the right altitude the shuttle detatches and the shuttle flies up to around 100 km over the earth. Far enough up to look down on the planet. How incredible must that be. The competition is open to all and involves writing down your choice for the best invention of the last century and your reasons why. And because Audi was involved we at GT had a hand in this. Ben and Paul did a fantastic job at creating the banners and if you click on the link here you can see them. There are 3 ads and they will switch if you refresh enough and are patient. But all have the same message. What is really great about Audi is that they are very confident with their brand and are not afraid to do an ad where they hardly show their car. The pull on this one is that they have filed more patents with their new A6 than NASA has ever filed. Vorsprung durch Technik