fedex slingshot

I saw this banner ad for fedex titled slingshot and I had to share. The reason I like it is because it surprises you a little by being able to pull the package outside of the ad. The way this is done is for the advertiser to buy a space bigger than the area that the ad looks like. Within flash you then create an invisible background so that the page beneath will show through. It then appears that the fedex package pulls beyond the confines of the ad. It is an effect done many times before but where this ad works is in its simplicity. For best results view WITH sound. Oh and if you are in the industry or working in flash you should add banner blog to your list of bookmarks because at some point you will probably have to make a banner and this is an invaluable resource.

auditricity

I quite like this ad in terms how it has been made. It is dynamic which I love (basically animations of this sort fall into two camps.... timelined and dynamic, where a timeline animation will always look the same). It seems to have been made by having three movie clips that react to where the mouse cursor is and stretch to meet that point from original points on the car. Nicely done. From an actual ad point of view does it actually get across its message? Well its not bad. A pretty good idea. And with all ads of this size simplicity is key. Check the ad out here

win a trip to space

This has to be the best competition in the world EVER. Win a trip to space. Yes please. Audi in association with the New Scientist have come up with this competition to fly a lucky winner up into space in the shuttle on the back of a plane. At the right altitude the shuttle detatches and the shuttle flies up to around 100 km over the earth. Far enough up to look down on the planet. How incredible must that be. The competition is open to all and involves writing down your choice for the best invention of the last century and your reasons why. And because Audi was involved we at GT had a hand in this. Ben and Paul did a fantastic job at creating the banners and if you click on the link here you can see them. There are 3 ads and they will switch if you refresh enough and are patient. But all have the same message. What is really great about Audi is that they are very confident with their brand and are not afraid to do an ad where they hardly show their car. The pull on this one is that they have filed more patents with their new A6 than NASA has ever filed. Vorsprung durch Technik

windows mobile campaign

It is finally online. A huge labour of love for me at GT. This is the first Microsoft campaign that we undertook and here is one of the ads in its live format. Please note that adverts do alternate on pages such as this so a few refreshes of your browser may be in order (I have provided a screenshot to show you what you are looking for). Click here to view the ad in all its glory. Oh and don't forget to click on the ad even if you don't want to. No harm done and it all adds up to a successful campaign for us.