the future's bright....the future's Intel

With the swap over to the Intel chip over at Apple just a fading memory now, it seems clear that Intel's future is very bright indeed. They are commited to providing more power for their chips any way possible. And now they are looking to power a whole gammut of mobile devices shown here in a demo of possible future apps. I must say this ad has me drooling (thanks to whoever sent this round the agency today). The only problem is that I am impatient. I want this technology now. I do, however, understand that there is a big gap between dreaming of a technological future as perceived in science fiction and actually living, breathing and using the tech in day to day life. As I sit outside working on my laptop I think nothing of the incredible technology that is in place to power my surf on the net. Yet here it is. The future is, in fact, now. But the dream of a perfect future where technology is so advanced that it blends seamlessly into one's life is really appealing. Oh and I do love the minimalist look that so many of these films sport (has there ever been a cluttered vision of the future sporting hi-tech gadgets? I suppose Children of Men came close). Any thoughts?

foreign office

If you haven't yet seen Children of Men then go out and see it NOW. It is by far one of the best movies of 2006. The movie portrays a chilling and fearfully accurate vision of a not-too-distant future. Part of this is some advertisments that appear on bill-boards and the sides of buses. The folks over at foreign office are responsible for these little gems and a showreel can be seen lo-res below or if you have time the hi-res version is here. Advertising of the future? Thanks Kit for this link :)