I saw this banner ad for fedex titled slingshot and I had to share. The reason I like it is because it surprises you a little by being able to pull the package outside of the ad. The way this is done is for the advertiser to buy a space bigger than the area that the ad looks like. Within flash you then create an invisible background so that the page beneath will show through. It then appears that the fedex package pulls beyond the confines of the ad. It is an effect done many times before but where this ad works is in its simplicity. For best results view WITH sound. Oh and if you are in the industry or working in flash you should add banner blog to your list of bookmarks because at some point you will probably have to make a banner and this is an invaluable resource.
Thursday, May 10, 2007
fedex slingshot
I saw this banner ad for fedex titled slingshot and I had to share. The reason I like it is because it surprises you a little by being able to pull the package outside of the ad. The way this is done is for the advertiser to buy a space bigger than the area that the ad looks like. Within flash you then create an invisible background so that the page beneath will show through. It then appears that the fedex package pulls beyond the confines of the ad. It is an effect done many times before but where this ad works is in its simplicity. For best results view WITH sound. Oh and if you are in the industry or working in flash you should add banner blog to your list of bookmarks because at some point you will probably have to make a banner and this is an invaluable resource.
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