reasons campaign

So the safe sex campaign for the GMFA, I have been involved with, is now live. The ads focus around six guys and their reasons for 'choosing' safe sex. GMFA doesn't preach or lecture so the campaign had to focus around positive ideas based around why gay guys have safe sex. The print ads are running in the gay press right now and are being drip fed in. The full print campaign can be seen here. The banner campaign (which I built) is now live at puffta and will be going live very soon at gaydar and gay.com. Check it out here but be warned that like all banners you may need to refresh the page a few times in order to see the ad. It should look something like the screenshot below.