wwf

This is truely a remarkable and inspired billboard ad from the World Wildlife Fund. Using the sun and a specially designed screen, the shadow cast on the ad creates the illusion of the seas rising over the course of the day. This stop-motion video shows how the ad looks over time. This is genius and just shows how if you think a little laterally you can produce stuff of meaning for the real world. The link takes you to a Save Our Climate microsite.