ray (should be) ban(ned)

The 80's are back and so it would seem is Ray Ban here with this viral video. Watch it first and we'll discuss in a minute.

Ok so this went round the agency today and although it did get fairly widely slated it is clearly quite clever. I suppose there are people out there who won't realize that it is all done in After Effects or some such tool and to those it works as a good viral video, one you really do want to send round to all your mates. To the more savvy viewer they will realize that this is just a shameless promo piece for Ray Ban featuring two obnoxious guys. But it is still a good video with a good concept and one that everyone wants to look at even if just to see how it was done. And if you notice on the car window the words "Never Hide"... type this into google and the top hit is the Ray Ban website. Clever!